The look is the Summer 2009 trend. La Dolce Vita

PHASE 1
The first-year competition (financial need)

What?
Design a range of contemporary reality fashion items for the Foschini brand, which caters for the fashionable and trend-savvy South African woman.

Theme?
The look is the Summer 2009 trend. La Dolce Vita
From cruising, to living it up at upmarket and exclusive members-only-clubs, these polished looks have a classic versatility with mass appeal.

Fabric and print direction
- Natural stripes in new and interesting executions.
- Small and large scale spots, regular or hand drawn.
- New checks, encompassing freestyle checks, yarn-dyes, and printed checks, as well as re-invented gingham checks.
- Resort-inspired florals feature in cool colours and classic black and white.
- Fresh cottons, floaty voiles, beautiful cool anglaise, drapy knits, a touch of glitz and luxurios silks combine to create La Dolce Vita.

Styling direction
Take Summer's hottest items into account. These could include dresses in all shapes and forms, the item blazer, harem-inspired pants and the all-in-one both short and long.

Submit
- 3 x A3 design boards for La Dolce Vita contemporary range sketches with fabric swatches and accessory recommendations.
- Entry form with Full name, age, ID number, contact number, e-mail address, name of institution and year of study.
- A 500-word motivation for winning the Financial need category.
- A motivating letter from your lecturer on the quality student.
- Complete the Means Evaluation Document.
Deadline: Friday 22 May 2009 at 15:00

PHASE 2
Three students will then be short listed, who will be required to design and make a range of Summer 2009 garments for our kids' ranges.
Detailed brief to be sent through to the successful candidates.
Deadline: Friday 26 June 2009

Sponsor - Nokia
Media Sponsors - Huisgenoot & You magazines

Downloads:

» EntryFormPack_____.pdf (1.6 MB)