The exclusive collections designed by the winners of the 2014 FOSCHINI FASHION DESIGN AWARDS will be available from 17 October.
Customers can now buy limited edition fashion at retail prices. The collections will be available in Foschini Sandton, Gateway and Canal Walk from 17 October.
This year’s collections are based on summer’s hottest trend: print, and include must-have items such as crop tops, bomber jackets and jumpsuits.
Frances Pauls, Zandalee Broodryk and Emily Hellens end their year-long journey with the launch of their designs in Foschini’s flagship stores. They’ve made it through 3 rounds of competition and designs, and beat over 70 entries from across the country.
Not only did they all walk away with the coveted title, but they each received a R5000 Foschini gift card, an industrial sewing machine sponsored by CTFC, as well as a Samsung Galaxy Tablet, a Samsung Galaxy S3 mini and MTN airtime to make sure they are equipped to continue with their success as designers
Watch their internship experience and how they created their collections below:
Bryan RamkilawanBryan's career in the fashion industry spans over 25 years. After studying fashion design in KwaZulu-Natal, Bryan worked in the formal sector for 6 years and then lectured design studies at Cape Peninsula University of Technology (CPUT) for 16 years. Bryan Ramkilawan has served on the (CTFC) board for four years before being appointed as CTFC’s CEO in 2011. Bryan also serves on the curation panel for Design Indaba, Mercedes Benz JHB fashion Week, Mercedes Benz CT Fashion Week and Mercedes Benz Africa Fashion Week. Bryan is also a board member and trustee for the Shaun Borstrock Foundation for the Creative Industries, which fosters SA design partnerships internationally.
Janet NormanJanet is currently the Head of Design for Foschini and Donna-Claire, as well the The Foschini Group’s (TFG) Fashion Studio. Janet has spent 26 years in the clothing industry and has used her vast experience to add immense value across various disciplines within Foschini. Some of these include the Merchandise and Fashion Research departments. Her passions include growing the local clothing industry by creating jobs and supporting local education initiatives in the design world.
Johann CrousThis self-proclaimed wannabe Tom Ford studied Art, Textile and Fashion Design before lecturing Art and Design for 12 years. Johann became interested in trend research during his retail career and has been involved in various fashion offices across the South African retail market for 20 years. Johann currently heads up the Foschini Fashion Studio and frequently travels the world exploring both future and current trends, so that Foschini customers get the latest in international fashion. Johann believes that “Fashion is expensive, but style is for free.”
Karen BrumfieldKaren, Buying Director for Foschini, has always had a passion for all things aesthetic and beautiful, with art and fashion having a strong presence in her life from a very young age. Combined with her savvy business sense and analytical mind, Karen has been a formidable force in the South African retail market since completing her degree in Clothing and Interior at the University of Pretoria. Karen started her career at Truworths, in their stores and then QA Department, with the goal to go into buying. She achieved this goal when she joined the Topics buying team. After eight years at Topics, Karen wanted more exposure and needed a new challenge in the industry, so she joined the Foschini Group (TFG) in 1999 and eventually headed up all design for Foschini clothing across Womenswear, Kidswear, Lingerie and Donna-Claire from the Fashion Office. In 2006 she stepped back into the buying division heading up Womenswear Buying and this evolved to heading up all clothing for Foschini in the current structure. Karen spends her free time on interior projects and exploring anything to do with her love for all things aesthetic – fashion magazines, interior magazines, visiting beautiful restaurants and other sites, travelling to new destinations that inspire her creativity or just enjoying the stunning surrounds she lives in with her husband and dogs.
Kumari GovenderKumari Govender is the creative force behind StyleSociety, a brand that encompasses her passion for fashion, beauty and style. Personified, StyleSociety is the archetypal “Style Maven” that everyone wants to emulate. Kumari publishes a creative mix of fashion and beauty posts incorporating cutting edge style, avant-garde trends, high street pieces, street style obsessions and travel finds that inspires her readers to look beyond the conventional when developing their own personal style. She also champions talent through her style events and pop up boutiques showing her support for local up-and-coming designers, most of whom she works very closely with.
Stiaan LouwSet against a backdrop of conservative menswear, Stiaan Louw is South Africa’s preeminent designer of all things alternative and in many ways, Stiaan has come to set a precedent for the future of South African menswear. His work has been featured on Vogue.com, Dazed Digital, ‘Schon’ magazine, ‘Trunk’ magazine New York, the cover of 19 international ‘Wallpaper’ magazines and even in a coffee table book called ‘New African Fashion’ by Arise Magazine’s Hellen Jennings. He’s shown his collections in Cape Town, Johannesburg, London and Haus Huth in Germany, and even received special mention on CNN as one of the top 5 African designers to watch. He has also received several citations as best South African Designer, the award for ‘Best Menswear Designer in Africa’, as well as nominations for the Mercedes Benz South Africa Award for Fashion Design.
Tania RossouwAlthough Tania’s creativeness stems from a degree in graphic design, her passion for fashion has seen her become the fashion go-to-girl for the Foschini marketing department. Tania is fervent in her belief that fashion is easy and should be embraced instead of feared. This ethos is clearly evident in the way Tania drives and manages all fashion shoots for Foschini as the Creative & Conceptual Manager. “Everyone should look fashionably fabulous in their own individual way.” Follow Tania and the other Foschini Fashion Friends on the Foschini website for monthly style advice on how to wear the seasons’ must have items.