2015 Design Awards Winners Collections Now in Store The limited edition designs by SA's talented young fashion stars, now available in 30 Foschini stores nationwide.
The 3 designers collaborated on a cohesive 2015 Winners collection that customers can shop from, while still instilling their unique design aesthetic into every garment they designed.
This is a unique opportunity for customers to buy limited edition designer garments, at retail prices.
This collection is available in 30 Foschini stores from 22 October 2015.
The Story behind the Garments
The 2015 Foschini Design Awards kicked off in October 2014 when 9 semi-finalists were selected from entries from design institutions across the country.
The 9 semi-finalists had to create an exhibition piece that showcased their unique design handwriting and which was displayed at Design Indaba and on the Foschini website for public voting. 5 Finalists were selected based on votes and were then briefed to create a collection of 3 ready-to-wear outfits based on the same theme as their exhibition garment: their interpretation of the 2015 trends. This year however, there was a twist: they were each given 3 meters of grey mélange fleece which they had to incorporate into each garment. This showed the judges whether they had the talent to manipulate this sports fabric and apply it in ingenious ways to their designs.
The three winners were then announced at a fun and glitzy event in Cape Town at the end of May.
They embarked on their 2 week internship at Foschini during their June/July holiday where they spent time with the merchandise and marketing departments to gain a thorough understanding of the fashion retail industry, before they designed their collections with TFGM (The Foschini Group Manufacturing) to be sold in Foschini stores in October.
Bev PalletBev has been in the fashion industry for over 25 years, working her way through to were she is today: Head of Buying for Foschini. Bev absolutely loves what she does: what woman wouldn’t want to play with clothes and shoes all day? She believes that if you look good, you feel good and that her job gives her the opportunity to inspire women to look and feel confident.
Bryan RamkilawanBryan's career in the fashion industry spans over 25 years. After studying fashion design in KwaZulu-Natal, Bryan worked in the formal sector for 6 years and then lectured design studies at Cape Peninsula University of Technology (CPUT) for 16 years. Bryan Ramkilawan has served on the (CTFC) board for four years before being appointed as CTFC’s CEO in 2011. Bryan also serves on the curation panel for Design Indaba, Mercedes Benz JHB fashion Week, Mercedes Benz CT Fashion Week and Mercedes Benz Africa Fashion Week. Bryan is also a board member and trustee for the Shaun Borstrock Foundation for the Creative Industries, which fosters SA design partnerships internationally.
Jacquii SussmannJacquii has been in fashion retail since 1995. After studying Clothing Production Management & Marketing at Natal Technikon, she started out her career with kidswear, working for companies like FunFrills, Brantex and Naartjie. In 2008 Jacquii joined The Foschini Group as the Design Executive for DonnaClaire & Fashion Express. In 2014, Jacquii became the Head of Design for all Design & Merchandise Teams for TFG brands Foschini, DonnaClaire, Exact, Fashion Express, Sportscene, Totalsports & Due South. Jacquii believes that the fashion industry is the perfect blend between creativity and business. She’s always loved fashion and the fact that clothing is an art form that people wear to express themselves.
Johann CrousThis self-proclaimed wannabe Tom Ford studied Art, Textile and Fashion Design before lecturing Art and Design for 12 years. Johann became interested in trend research during his retail career and has been involved in various fashion offices across the South African retail market for 20 years. Johann currently heads up the Foschini Fashion Studio and frequently travels the world exploring both future and current trends, so that Foschini customers get the latest in international fashion. Johann believes that “Fashion is expensive, but style is for free.”
Kerrie Simon-LawrenceKerrie Simon-Lawrence is the editor of Grazia South Africa. Kerrie launched and edited Cosmopolitan Middle East – based in Dubai – for three years and had the privilege of interviewing high-profile celebrities including all three of the Kardashian sisters, Kelly Osbourne and Nicole Richie. The magazine won “Magazine of the Year” at the bi-annual Global Cosmo Conference in 2012. Prior to Cosmopolitan, Kerrie edited Grazia Middle East, growing it to the highest-selling fashion magazine in the region. She also launched Grazia Bahrain. During her capacity as editor of both Grazia Middle East and Bahrain, Kerrie sat on the judging panel for the “Emerging Talent” competition of Dubai Fashion Week, helping to launch the careers of young designers. Prior to her time in Dubai, Kerrie worked in her home town of Sydney, Australia, writing for the likes of That’s Life! magazine, New Woman, Grazia Australia, Body + Soul and the Sydney Magazine.
Stacey MetcalfeStacey has worked in all spheres of the industry. From growing up in a family-run CMT (Cut, Make,Trim), to working windows and store layout and designing for a Cape Town manufacturer, Stacey is now buying for Foschini's Smart department. Stacey doesn't love fashion - she eats, breathes and sleeps fashion.
Tania RossouwAlthough Tania’s creativeness stems from a degree in graphic design, her passion for fashion has seen her become the fashion go-to-girl for the Foschini marketing department. Tania is fervent in her belief that fashion is easy and should be embraced instead of feared. This ethos is clearly evident in the way Tania drives and manages all fashion shoots for Foschini as the Creative & Conceptual Manager. “Everyone should look fashionably fabulous in their own individual way.” Follow Tania and the other Foschini Fashion Friends on the Foschini website for monthly style advice on how to wear the seasons’ must have items.